What Are The 3 Levels Of Distribution Intensity?

How many levels of distribution intensity are there?

threeThere are three different intensity levels of distribution.

The first level is intensive.

With an intensive level of distribution, a company aims having their product available at every outlet..

What are the different levels of distribution?

While a distribution channel may seem endless at times, there are three main types of channels, all of which include the combination of a producer, wholesaler, retailer, and end consumer. The first channel is the longest because it includes all four: producer, wholesaler, retailer, and consumer.

What are the 4 types of distribution?

Types of Distribution Channels – 4 Important Types: Direct Sale, Sale through Retailer, Wholesaler, AgentDirect Sale: This is the simplest form of distribution channel which involves the manufacturer and the consumers. … Sale through Retailer: … Sale through Wholesaler: … Sale through Agent:

What are the 3 distribution strategies?

At the strategic level, there are three broad approaches to distribution, namely mass, selective and exclusive distribution. The number and type of intermediaries selected largely depends on the strategic approach. The overall distribution channel should add value to the consumer.

What are 3 types of distribution?

There are three methods of distribution that outline how manufacturers choose how they want their goods to be dispersed in the market.Intensive Distribution: As many outlets as possible. … Selective Distribution: Select outlets in specific locations. … Exclusive Distribution: Limited outlets.

What are the three levels of market coverage?

There are three different types of target market coverage every marketing manager should know; Intensive Distribution, Exclusive Distribution, and Selective Distribution. The afore-mentioned options allow businesses to distribute their offerings in many different and unique ways.

What are the three intensity levels of distribution?

There are three main levels of distribution coverage – mass coverage, selective and exclusive.

Why is selective distribution good?

Selective distribution allows to differentiate between luxury products and potentially competing – albeit more “common” – products. It mainly allows to manage scarcity and prestige, which constitute two of the essential characteristics of luxury products.

What is intensity of distribution?

the level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user.