Quick Answer: What Should A Press Kit Include?

How does the press benefit from a solid press kit?

Building a strong press kit will allow you to begin making the appearances that can snowball into that word of mouth exposure.

– It gives journalists a place to start.

Publications are always looking for story ideas and for sources to further a current story line..

How long should a media kit be?

Try not to make it more than three paragraphs for each person. A media release: Journalists will want to know what is going on and have some details about the event. Your media release should include quotes from the person who is available for interview.

How do you make a press kit?

Here are the nine steps to follow when creating your press release:Decide on the Purpose of Your Press Kit. … Provide Contact Information. … Write Your Business Story. … Create a Company Fact Section. … Highlight Your Business with Photos. … Include Team Member Bios. … Provide Your Company’s Media Assets. … Link to Past Press Releases.More items…•

Are press kits still relevant?

In fact, some companies now require press materials to exist solely in a digital format to help reduce paper consumption and costs. … Like its printed counterpart, the goal of the electronic press kit is largely still the same – to help members of the media develop stories related to a client, product, service or event.

What is a press pack?

This is generally included on your website and can be linked to in your press pack. It’s a compilation of all the contact details any journalist would need, with links to your social media channels and important web places (like influencer testimonials), as well as links to past press coverage.

How do I create an artist EPK?

How do I create an EPK?Sign up for Sonicbids. The Sonicbids EPK makes consolidating all your information and submitting it to promoters easier than ever. … Start with the basics. … Organize your calendar. … Connect your EPK with all your social media. … Add high-quality songs, photos, and videos. … Apply for opportunities.

What does an electronic press kit look like?

An electronic press kit should always contain the musician’s biography and details about releases. It can also include press photos, videos, upcoming tour dates, backline requirements, and other marketing information.

How many pages should a press kit be?

Try to keep this fact sheet succinct and at two pages maximum. Keep in mind that your goal is to enable a journalist to quickly cut and paste information with as few errors as possible.

What is a press kit for an artist?

An artist press kit is a promotional summary of who you are as an artist – all there in one place. … Whether you’re putting an electronic or printed kit together, a winning press package requires diligence and attention to detail with every element, including your written bio, press releases, promotional photos, etc.

What should be included in a media kit for a news conference?

The press kit should include:A press release.A background info sheet on your campaign.Short biographies and quotes of speakers and ambassadors of the project (if any are involved).A DVD or USB stick with some pictures or a video about your campaign.A business card of the spokesperson for the campaign.More items…

How much does an electronic press kit cost?

The costs for these printed kits range from $700 to $5000…and that’s just for the design. You can tack the cost of printing on top of that. An electronic press kit (EPK) comes in digital format such as a website, email or downloadable file.