Quick Answer: What Should A Creative Brief Include?

What is a creative brief used for?

A creative brief is a document used to outline the strategy of a creative project.

A creative brief contains project details including the project’s purpose, goals, requirements, messaging, demographics, and other key information..

How long is a creative brief?

A creative brief is a short 1-2 page document outlining the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals.

What is a brief example?

Key Takeaways Examples include specific situations, problems or stories intended to help communicate a more general idea. Brief examples are used to further illustrate a point that may not be immediately obvious to all audience members but is not so complex that is requires a more lengthy example.

How do you create a creative strategy?

Here’s your comprehensive guideline to crafting creative briefs that get results.Step 1: Clarify Your Primary Objective. … Step 2: Define The Target Audience. … Step 3: Your Call to Action (or Key Takeaway) … Step 4: Break Down Your Offer. … Step 5: List Media Channels & Deliverables. … Step 6: Provide Your Budget.More items…•

What are the elements of a creative brief?

7 Key Elements to A Professional Creative BriefNeeds of the Client. The team needs to understand the requirements of the client. … Market and Audience Demographics. … The Scope of the Project. … Competitor Analysis. … Business Brand. … Deliverables. … Deadlines.

How do you write a creative brief?

How to Write a Creative BriefWrite about the brand and its background.Highlight challenges and objectives.Describe the target audience.Walk through the competitive landscape.Offer a brief distribution plan.Organize with a template.Share the brief.

What is a creative brief example?

Creative brief examples and elements Your company’s background, ethos, or mission. An explanation of the project, and how this request for creative fits into the overall strategy of the campaign. Audience information, including the markets you’re targeting and any pertinent demographic or psychographic profiles.

What is a creative brief and why is it important?

A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. … Yet developing an effective creative brief is far more difficult that it may first seem.

What is a creative objective?

The creative objectives. deal with the form and content of the advertising. They define key elements of the message (what you want to say), emotional tone (how you say it), and production objectives (what the ad looks like).