Quick Answer: What Is A Bad Email Bounce Rate?

How can I reduce email bounce rate?

How to Reduce Your Email Bounce RateDouble Opt-Ins.

Clean Your List Regularly.

Make Sure Your Emails Aren’t Spammy.

Segment Your List.

Regularly Show Up.

Don’t Use Free Sender Domains.

A/B Test Emails.

Remove Hard Bounced Email Addresses From Your List.More items…•.

What is considered a bad bounce rate?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

Does bounce rate affect deliverability?

While the deliverability rate (or acceptance rate) counts the number of emails that the receiving server does accept, the bounce rate counts the emails that are returned to you. High email bounce rates will negatively impact the sender so it’s important to keep this rate low.

What does a hard bounce email mean?

A hard bounce is an email that has failed to deliver for permanent reasons, such as the recipient’s address is invalid (either because the domain name is incorrect, isn’t real, or the recipient is unknown.)