Quick Answer: How Often Should You Send Email Newsletters?

Is it a bad time to email?

The worst days for email open rates are Saturdays and Sundays for the majority of the businesses, hands down.

The verdict: The best day to send an email is on the weekdays, especially on Tuesday which many noted has the highest open rate..

Is it rude to send an email on the weekend?

When sending emails over the weekend, it’s likely you’re the only one on the job. To your prospect, weekend correspondence looks like you can’t manage your time efficiently or, worse, you’re desperate. … Luckily, I’m sharing three emails you should never send over the weekend and two that are O.K..

Is it bad to email at night?

Sending late-night emails may be necessary at times, but do be aware that recipient’s devices may make noises when an email comes in, potentially disturbing them. Note that emails received at odd times—weekends, early a.m. hours, etc. —may send the proverbial wrong message to the recipient.

How many emails should you send a month?

A slightly different story emerges when you take a look at click rates. Here we still see that sending between four and eight emails a month is optimum. However sending less frequently appears to be nearly as bad as over sending. This highlights the need to keep your email list engaged by sending regularly.

Are email newsletters still effective?

Email newsletters have a much higher engagement rate than other types of digital marketing. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

How do I email a newsletter for a week?

How to Create an Email NewsletterStep 1: Figure out your newsletter’s goal. … Step 2: Gather your content. … Step 3: Design your template. … Step 4: Set your email newsletter size. … Step 5: Add in your body content. … Step 6: Add in personalization tokens and smart content. … Step 7: Choose your subject line and sender name.More items…•

Does the time you send an email matter?

Turns out that when you send your message matters just as much as its content. Because the bulk of emails are sent during the workday, it’s easier for someone to reply to you in the early hours of the morning (like 6 or 7 AM) or after work hours (around 8 PM), regardless of the day of the week.

What is the best time of day to send a mass email?

Morning between 9–11 a.m. is definitely the best time to send email according to Campaign Monitor’s research. It looks like there is a peak at 10 a.m. Campaign Monitor sums it up by saying that 53% of emails are opened during the workday between 9 a.m.–5 p.m.

Is it unprofessional to send emails late?

It’s not rude to send late-night emails. The whole point of email is that you can send it when it’s convenient for you and people can respond when it’s convenient for them. It’s not disrespectful of their time because if they don’t want to deal with email at 2 am, they won’t be in their email then.

What is a good open rate for email?

Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.

What is the best day and time to send an email blast?

Studies suggest that B2B emails for the average 8-5 office employee are best sent mid-week around 10 AM. However, entrepreneurs and executives open email more frequently than the average employee, so day of the week matters less. The best time for these individuals based on open and click rates is on Saturday at 10 AM.

How often should I send an email campaign?

A good approach could be to send emails twice a month and then up it to weekly. If you’ve got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.