Quick Answer: How Do I Rebrand My Company Logo?

What is a rebranding strategy?

Rebranding.

Rebranding is the process of changing the corporate image of an organisation.

It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.

The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market..

Can I rebrand an existing product?

To do this legally, you should be getting permission to rebrand another’s product as your own and this is typically done through the use of a “White Label Agreement.” A white label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if …

How do I rebrand myself in a picture?

15 Ways to Rebrand YourselfDecide where you want to be two years from now. It doesn’t matter what your dream is, you have just have to decide what that is. … Use social media to grow your network. … Brand as yourself or as a company? … Use good photographs for profile pics. … Blog! … Join online forums. … Get involved. … Talk sense!More items…•

How long does it take to rebrand a company?

Because every business has diverse needs, the logo design and visual identity part of the branding process can take 4 to 6 weeks to complete. Websites can take several months to complete, so allocating 2 to 5 months for website design and development is common. Larger, more complex websites can take 5 to 8 months.

Is rebranding a good idea?

Rebranding your company can be a great way to revitalize your business, attract new customers, and reposition yourself in the market place. … YouTube’s thought-out rebrand strategy shows how important every last detail becomes when you decide to change up your company’s branding and messaging.

Let’s take a look at those do’s and don’ts so you can get started on finding an iconic logo of your own.Do your first designs in black and white. … Don’t add too many colors. … Do disconnect images from text. … Don’t pick the wrong font. … Do drop the drop shadows. … Don’t use clip art. … Do avoid unnecessary words.

Why should you rebrand your business?

The biggest advantage to refreshing the look and feel of your brand is the ability to reach new customers . When you focus on new aspects of your business and promote them correctly, people will take notice. Rebranding can offer the stimulation your business needs to create new growth in an ever-evolving market.

Why do companies change logos?

The new logo is supposed to provide a fresh representation to the company and showcase the combined identity of both. A new logo might also be created when a company gets divided and another entity is being created with new management.

These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.Simple. Many of the most impactful and successful logos in history are surprisingly simple. … Relevant. … Memorable. … Timeless. … Versatile.

10 Tips to Simplify Your LogoThe talent of a good designer (in any discipline) is understanding restraint and when more is just…well…more. … (1) Choose one key concept or brand personality aspect to communicate. … (2) Can your concept be abstracted, rather than literal?(3) Purge unnecessary graphic elements.More items…•

When should you rebrand?

One surefire sign it’s time to rebrand is if you’re undergoing a merger or acquisition. Mergers and acquisitions almost always involve rebranding at some level. In any acquisition, it’s important to look at how the acquired brand fits into the brand architecture of the acquiring entity.

How do you create a social media hype?

Here are 10 ways through which you can launch a product via social media.Research your audience. Before you market your product, you must have an active plan. … Share teasers. … Start a blog. … Create branded hashtags. … Strike a chord. … Produce videos. … Find influencers. … Don’t reveal too much.More items…•

How do you rebrand effectively?

How to rebrand a companyStart by understanding your mission, vision, and values.Have a complete rebranding strategy that works with your existing branding.Consider your audience, the market, and your competition.Collaborate with your team.Rename your business.Rebuild your brand identity.Manage the rebrand carefully.More items…•

How do you market a rebrand?

Rebranding? 5 Essential Marketing Tips to Ensure SuccessKeep customers in the loop. … Highlight the benefits of the rebranding effort. … Make your messaging consistent. … Be authentic. … Make sure your team is on board.

How do I rebrand my business on social media?

Preparation and research are the most powerful tools you have before launch.Organize your Efforts. As a person, social media platforms present you with the unique opportunity to discover and promote your personal brand at once. … Prepare your Audience. … Double Check Availability. … Plan for FAQ. … Cover All Bases.

When people see a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.

Once you go through your list of questions and figure out what’s necessary, here are five ideas you can use to spruce up your logo design.Strip it Down. … Change the font. … Simplify the design. … Change the colors. … Company/Product-centric.

Can I change a logo and use it?

Logos are protected by trademark and copyright. If you modify someone else’s logo for your own use, the modifications must be significant enough so that no reasonable person could confuse your logo for the original logo. … It might likewise be an infringement on copyright.

What does it mean to rebrand yourself?

“Rebranding just means changing how others view you,” says Dorie Clark, branding expert and owner of Clark Strategic Communications in Boston and author of “Reinventing You.” Three compelling reasons to consider it: The economy.

How to Rebrand Your Logo DesignIsolate your old logo’s best qualities. … Look to your brand’s past. … Strive for simplicity. … Focus on the most important colours. … Embrace both new trends and classic traditions. … Optimise readability. … Add interest with hidden meanings.

How do I rebrand an existing company?

6 things your company needs to know to rebrand successfullyStart by understanding your mission and values. … Develop a rebranding strategy that works with your existing branding. … Consider the market and your competition. … Collaborate with your team. … Manage the rebrand carefully. … Launch your rebrand and tell the world.