What is a press release used for?
The purpose of a press release is to get attention, make news, and generate publicity.
It’s cost effective marketing (free) and they can be used to create brand awareness..
What is a media request?
When writing stories, journalists often seek out quotes, comments, or interviews from businesses in the industry they’re writing about. They typically put requests out on social media, forums, or on dedicated platforms such as JournoRequests, PressPlugs and ResponseSource. These asks are known as media requests.
What does a good press release look like?
The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
Should I send press release in Word or PDF?
First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don’t clear your throat in the subject line– get straight to the point– and don’t shout at me with all-caps.
How do you write a press request?
How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.
What is a press inquiry?
So a “press inquiry” is a fact finding mission by a reporter or reporters employed by a newspaper or magazine. “ Media inquiries” expand this to include all forms such as radio and television as well.