# Question: What Does Weekly Cume Persons Mean?

## How do you calculate GRP reach?

It is the product of the percentage of the target audience reached by an advertisement, times the frequency of their exposure during the schedule.

For example, a TV commercial that is aired 4 times reaching 40% of the target audience, would have 160 (GRP = 4 × 40%) i.e., GRPs = frequency × % reach..

## What does Intab mean?

net daily reporting sampleThe intab (sometimes termed the net daily reporting sample or usable sample) is the daily cooperating part of the sample, on which the ratings published for that day are based. This requires detecting STBs with data loss on that day and excluding them from the intab.

## How do radio stations know you’re listening?

There are radio ratings services, like Arbritron, and Nielsen. The company polls a certain number of radio listeners in a certain region. Then by statistical analysis, the ratings firm, extrapolate the results of the survey, and determine how many people in the region are listening to each individual radio station.

## How is net reach calculated?

The OPS can be calculated as follows: The net reach is the number of persons reached once. The gross reach is the number of persons reached regardless of the number of times the ad has been shown. The OTS value is obtained by dividing the gross reach by the net reach.

## What is a PPM market?

The Portable People Meter (PPM), also known as Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable television.

## What is a radio impression?

Impressions are the total number of exposures to your advertisement. One person can receive multiple exposures over time. If one person was exposed to an advertisement five times, this would count as five impressions. Impressions are calculated by multiplying the number of Spots by Average Persons.

## What is a target stock level?

Target stock level is the amount of product you want on hand at any given moment. Also abbreviated as TSL, it’s that sweet spot in your inventory levels that means your business is humming along nicely.

## How is target level calculated?

The formula to calculate the target is At least 1.5 times the stop loss amount. Each word in the statement is essential. The first word is “at least.” So the target can be two times the stop loss amount or even 2.5 times the stop loss amount, but it is never one time the stop loss amount.

## Why is reach important in advertising?

Reach counts the size of your unique potential audience. Reach is essential to campaigns, because it will help you understand the potential impact of your tweets. It is important for quantifying the size of your message’s universe and understanding if a campaign is successful.

## What is cume reach?

Number of unduplicated individuals or households reached by (or exposed to) an advertising medium (broadcast or print) over a specified period. Also called accumulated audience, cumulative reach, Reach, net unduplicated audience, or unduplicated audience.

## What is the term to refer to the percentage of those listening to a radio station at a particular time who are listening to a specific station?

Definition. AQH is an abbreviation for Average Quarter-Hour Persons (AQH Persons), defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

It’s the total number of listening occasions a radio station receives in a ratings period. It’s the average number of persons listening to a particular station in a 15 minute period. The more quarter hours a station earns, the higher the Average Quarter Hour (AQH) rating.

## What is Net reach in radio?

Net Reach. GROSS IMPRESSIONS (GIs) The sum of the Average Quarter-Hour Persons audience for all spots in a given schedule.

## How does Nielsen know what I watching?

Once they have their representative sample in place, Nielsen primarily measures viewing numbers with electronic meters that track what the televisions are tuned to. They also install black boxes – aka a computer and a modem – which deliver the viewing data from the TVs to Nielsen every night.

## How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

## What does gimp mean in radio?

Reach, and Fequency4.2 GRP’s, GIMP’s, Reach, and Fequency.

## What does Aqh stand for?

Average Quarter-Hour PersonsAverage Quarter-Hour Persons (AQH) The average number of persons listening to a particular station for at least five consecutive. minutes during a 15-minute period.

## What are good TV ratings?

These days, for most broadcast networks, here’s a pretty good general guide for the current TV landscape: 0.0 to 1.4 – For Fox, NBC, ABC and CBS, this is cancellation territory. … **2.0 to 2.9 –**For most broadcast dramas and sitcoms, getting ratings in this range is usually really good, and should guarantee renewal.