Question: How Often Should You Send Direct Mail?

When’s the best time to send a marketing email?

Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well.

General know-how suggests sending emails between 1-3pm (9-11am is recommended as well)..

How do I get a direct mailing list?

Once you’ve decided on your audience and mailing strategy, it’s time to actually acquire your list. There are two main ways to go about this: use your own house list or pay to rent or buy one. To add more information to your house file, try mailing or emailing surveys to your customers to collect more data.

How do I find free mailing lists?

You can compile your own free mailing list of businesses using free yellow page directories online. A few popular yellow page directories are: https://www.whitepages.com/business. https://www.dexknows.com.

Does every door direct mail work?

Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day’s mail. You don’t need to know the names or street addresses.

Is Direct Mail Effective?

Direct mail offers a targeted and personal approach that is effective for bringing back old customers and bringing in new customers, too. Your business may benefit from this type of campaign too. … In fact, the Small Business Trends survey shows that putting a name on that postcard can increase open rates by up to 135%.

How long does every door direct mail take?

2 to 4 weeksQ: How long does EDDM® delivery take after I place my order? A: Generally, it takes 2 to 4 weeks from start to finish. As you might expect, your artwork requirements will largely determine how quickly we can print, prepare, and deliver your mail.

How do I send direct mail?

Once you’ve outlined your target market, staging a direct-mail campaign has seven key steps:Develop a mailing list. … Create a mailing piece. … Code your response vehicle. … Test the campaign. … Run the campaign. … Handle customer responses. … Analyze the results of the campaign.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their BenefitsPostcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. … Self-Mailers. … Lead Letters. … Mailing Lists. … Dimensional Mailers. … Catalogues.

What is an example of direct mail?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

How much does every door direct mail cost?

The cost of EDDM Retail is $0.18 per piece plus drop shipping costs. After all is said and done, the postage savings can reach up to 7 cents over standard letter mail, or 3 cents over 4×6 postcard first class postage rate.

What is the best day to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.