Why is my quality score so low?
Performance history can affect your Quality Score.
If keywords don’t have a large number of clicks or impressions, Google Ads will use other factors to generate a Quality Score.
Check the number of impressions that your keywords have received.
If impressions are under 10,000, this may cause a low Quality Score..
What is a good Google quality score?
A good Quality Score for branded keywords is between 8 and 10. A good Quality Score for high-intent commercial keywords is 7 to 9. 7 is a good Quality Score for low-intent keywords. Aim for a Quality Score of 3+ on competitor keywords.
Does CTR help in improving the quality score?
So summarize, if your actual search network CTR is below expected, making changes to improve it can significantly increase your Quality Score. However, once you have achieved an expected click-through rate, you can make HUGE improvements to your click-through rate and only see minimal improvement in QS.
Is quality score going away?
Google is going to remove the Quality Score columns from your Search Campaigns within 18 months. … But for the most part, the only people still focusing on Quality Score are the bad agencies and their clients that don’t know any better.